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Reaching Older People

Older people friendly website development: article in Usability News

Creating Age Friendly Websites: article in The Journal of Active Ageing

Advertising to Baby Boomers by Chuck Nyren (book)

Brand channel argument on why it is important to target this audience and how you can do it.

The Australian Marketing Institute has another article which gives a specifically Australian point of view:

20plus30 is an UK consultancy group which looks at marketing to people over 50. The last 5 slides of this presentation have some very interesting insights into why taking ageing into consideration with web design is very important.

Resources for Plain Language Publishing

Easy and plain English resources

Accessible formats for people with print disabilities

Writing for a culturally and linguistically diverse community

Reaching older people

Writing for younger people

Web design